Our goal is to make a difference to our animals, our people & our planet.




Uncompromising Animal Welfare.
We will compassionately care for our chickens and turkeys striving for best in class animal health measures
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Increased Community Engagement..
We will care for our communities balancing consumer needs to ensure accessibility of protein for everyone.
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Reduce Emissions & Waste.
We will reduce the environmental impact of our farming, our processing and our packaging.
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A smarter protein choice
Chicken isn’t just a tasty and versatile protein, it’s also one of the most environmentally efficient. Compared to red meats like beef and lamb, chicken has a much lower carbon footprint, using fewer natural resources and generating fewer emissions. That makes it a smart choice for Kiwis looking to enjoy great food while making more climate-conscious decisions.
"Better care, stronger communities, a lighter footprint. That's our promise."