A Little Kindness in Every Roast
For August and September, our 1.7kg Tegel Tenderbasted Whole Chicken is becoming Charity Chook. A limited time product helping put more nutritious food on the tables of Kiwi families who need it most.
For every Charity Chook purchased, Tegel will donate $2 to Kindness Collective, our longstanding national charity partner supporting children and families experiencing hardship.
So when you choose a Charity Chook as part of your normal grocery shop, you're not just putting a delicious roast on your own table, you're helping put food on another family's table too.
It's a simple purchase that can make a meaningful difference.
Our Charity Partner
Kindness Collective is a nationwide charity that supports children, families and communities to thrive. Their purpose is to harness the power of community kindness to support an equitable future for everyone living in New Zealand.
Tegel is a proud National Partner of Kindness Collective, helping to keep the doors open at their community hub and food bank. Alongside providing support, each week, we supply chicken as part of their Everyday Essentials programme, helping to get thousands of nutritious meals to those who need it most.
Our team also volunteers at their community hub, lending a hand to the many incredible initiatives that Kindness Collective runs. Events like our Charity Golf Day and donation matching campaigns help raise vital funds – so they can continue to deliver meaningful support to the communities they serve.
Kindness Collective Everyday Essentials
Over 170,000 children are living in material poverty in Aotearoa, with over 33% of Kiwis experiencing food insecurity, and this number is expected to climb.
Kindness Collective's Everyday Essentials programme supports children and families with day-to-day essentials during times of hardship.
They receive referrals from their Community Partners for families experiencing poverty, homelessness, illness, disability or family violence. The KC community hub and warehouse operates a busy food bank as well as a distribution centre that provides toiletries, clothing, pyjamas, blankets, baby items (nappies, cots, car seats, bassinets) and more to support families in need.
The programme also provides bulk food boxes to New Zealand Police stations and schools for families in crisis, and distributes rescued food and essentials to other organisations, providing a collaborative, community-led approach to alleviating poverty.
Where can I buy Charity Chook?
Where can I buy Charity Chook?
Charity Chook is available in New World and Pak n Save supermarkets in the North Island and Pak n Save supermarkets in the South Island.
How long is Charity Chook available for?
How long is Charity Chook available for?
You can buy Charity Chook from the 17th August until the 13th September or until stocks run out.
How much of the donated money actually goes to families in need?
How much of the donated money actually goes to families in need?
100% of the money donated goes directly to supporting families in need through Kindness Collective’s Everyday Essentials programme. This programme supports children and families with day-to-day essentials during times of hardship, including those experiencing, homelessness, illness, disability or family violence.
Who are Kindness Collective?
Who are Kindness Collective?
Founded in 2013, Kindness Collective began as a behind-the-scenes community group with friends and family on a mission to make Aotearoa a kinder place for all. Every Kiwi deserves to thrive, but should at the very least have the basics; food, clothing, shelter and safety.
The reality is poverty and family violence statistics continue to climb. One in three children experiences hardship, disabled children are almost three times more likely to live in poverty, one in five women experience family violence and at least 33% of us experience food insecurity daily. These alarming statistics mean not everyone is thriving in New Zealand, so Kindness Collective provides practical and tangible support through six nationwide programmes.
This unique community-led approach means they go where the need is and help where it matters most.